Write Press Releases to Grow Your Business with Susan Payton

Wendy Piersall — Wed, 02 Jul 2008 20:54:02 +0000

Writing Press Releases to Grow Your Business Includes:

45 Minute Audio
Textbook
Worksheet
In-depth Presentation Slides
$29.95

Learn a step by step process for Do-It-Yourself Press Releases

Press releases have long been a successful method for getting the media’s attention and gaining additional exposure in newspapers, magazines and on television. But with today’s marketing 2.0 world, internet-based media has changed the game. Journalists are now bombarded with press releases, and the chance yours will end up as Time Magazine’s cover story is slim to nil. So what’s the point of press releases in today’s technology driven world?

You probably know press releases can help your business shine, but you don’t have the budget to pay someone to write them. Susan Payton, author of the book Lifetips 101 Entrepreneur Tips, will teach you the steps to writing an effective press release and distributing it to journalists, bloggers and potential customers.

Course Details

In this Course We Will Cover

What a is Press Release
Why they are important for sales, web traffic, and publicity

Where Press Releases are Distributed
How to get your press release into the right hands and increase your chances of getting your news covered by influential journalists, news outlets and bloggers

Why Bother with Press Releases?
Susan explains why you should be putting out press releases once a month, and why a regular schedule of releases will increase your chances of getting mentioned in the press.

How to Write a Press Release
A step-by-step guide in which Susan walks you through the process with specific examples and answers to your most frequently asked questions.

Insider Tips & Tricks
Learn when to distribute your press releases, how to leverage search engine traffic, and about the power of social bookmarking in relation to your web PR.

Save Hours of Time
Includes list of 30+ free and paid websites where you can submit releases online, fully screened to ensure you don’t waste your time with ineffective or scam services.

Who Should Take This Course

Any business owner that doesn’t have the budget to hire a press release writer will benefit from taking this course. Press Releases are a simple and powerful tool to increase product sales, site traffic, and word of mouth marketing efforts.

What Do Our Students Have to Say About
Writing Press Releases to Grow Your Business?

“I was impressed by the professional quality of the press release writing class at SparkplugU.com. The virtual class offered both great introduction to writing press releases for beginners, as well insightful information for seasoned marketers.”

::Katja Presnal – Skimbaco.com

“I was impressed as heck with how it was done. I plan on doing it again once Susan runs it again. I love what you’re doing with SparkplugU!”

::Bill Perry – Financial Freedom Library

Course Fee Includes

45 minute Class Audio Recording in which Susan takes several students through the steps to creating their own press releases
Class Presentation with illustrations, screen shots, and other bonus information
Class Worksheet enabling you to fill in the blanks to write your own press release
Class Textbook with links referenced in the class, more examples, press release templates, and topics and ideas

$29.95 Buy Write Press Releases to Grow Your Business and get *instant access* now!

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